Plans and billing
Free, Starter, Professional, Unlimited — what a paid plan adds, and what each costs, once or yearly.
Start with what costs nothing, because most of eKard does. The free plan is not a trial and does not expire: your card, its QR code, unlimited scans, custom links, documents, every design, and the contacts you collect — all free, with no payment details asked.
The paid plans
Every paid plan adds the same things, whichever you pick:
- A link with your name: ekard.app/you
- Analytics on every Kard, all time
- Up to 200 products on each Kard, and taps on each one
- Your Kard on your own domain
- Hide “Create your own eKard” on your Kards
- Your Google rating and reviews on your Kards
- Scan the cards you’re given into Contacts: up to 60 photos an hour
- Start a Kard from a photo of your paper card
- Read your price list from a photo into your booking page
- AI design studio: 30 edits a month
The plans differ in price, in how you pay, and in support. Two of the three are pay-once.
| Plan | Price | Support |
|---|---|---|
| Starter | ₹500 — once | Email support |
| Professional | ₹1,000 — per year | Priority support |
| Unlimited | ₹5,000 — once | VIP support |
These are launch prices — the pricing page says so plainly: "Public beta · launch prices". In the app, a paid plan switches on the Analytics tab on every Kard (see the course on the Analytics tab); in each Kard's Settings, your name link under Your link, which you choose yourself the moment you upgrade (the course on your link and your name), your own domain (the course on custom domains) and the switch that hides "Create your own eKard"; "Start from your paper card" on New Kard; and the AI design studio, opened from the Kard's Design ("Customize with AI", under the designs), which shows how many of the month's 30 edits are left and, once they're used, the day they come back. An edit counts once the AI answers it, even if the answer can't be used. The studio runs one edit at a time for each person, and each account on a paid plan of its own (or everyone on a team's plan, together) can use up to a third of the AI eKard runs in a day; when an edit can't start, the studio says why and when to try again.
Paying
Prices are in Indian rupees, billed by Razorpay. Signed in, the pricing page in the app puts "Start with Starter", "Go Unlimited" and "Go Professional" a click from Razorpay's checkout, right on the page. The checkout names your plan at its top ("eKard Starter", with "Starter, yours for life" under it) and fills in your name, your email and, when your account or one of your own Kards has one, your mobile number. The public pricing page shows the same buttons, but signed out they lead through sign-in first — buy from inside the app. The upgrade is immediate: pay, and you are returned to your Kards with the new plan active. Closing the checkout without paying charges nothing.
Paying from outside India
Away from India, the pricing page adds a line under the prices: "Starter is charged as ₹500", with about what that is in your own money and in US dollars at the day's rate, before any card fee. Your browser's time zone says which money; a country the page doesn't list gets US dollars alone. Outside India (your account's country, else where you are), the checkout offers "Card" first and India's own ways to pay, UPI, netbanking and wallets, after it, as "From India only".
Printing follows your country too: Print your card opens on Letter paper where it's the usual paper, like the US, Canada, Mexico and the Philippines, and on A4 elsewhere. Every paper stays on offer.
Starter and Unlimited are refunded in full if you write to hello@ekard.app within 7 days of buying; after that, one-time purchases are final (the refund policy has the details). Bought a plan on or before October 20, 2026? The FAQ promised 30 days until then, and that is kept: write within 30 days of buying for a full refund. Moving up from one paid plan to a higher one charges the new plan's full price, with no credit for what you already paid. Pick your plan deliberately.
Moving to another plan
A plan you buy replaces the paid plan you're on: Professional replaces Starter, and Unlimited replaces Starter or Professional. Before you pay, the pricing page says so under the plan that would replace yours: what happens to your plan, and that there's no credit for what you paid. Unlimited stops your Professional year at Razorpay, so it's never charged again. Professional ends Starter for good: if Professional ends later, your account goes to the free plan, not back to Starter. Your plan changes only once Razorpay confirms the payment, and if it replaced a plan you'd paid for, you get one email saying what changed.
Where your plan lives
Your plan lives at /subscription — open the avatar menu, top right, and choose Subscription. The page shows your plan and price, its status, the billing period, and — for renewing plans — the payment method (Credit Card, UPI, Net Banking or Wallet). "Change plan" leads back to the pricing page; Professional also gets "Update payment method", which opens a Razorpay-hosted page.
Renewing and cancelling
Starter and Unlimited are pay-once: they never renew, so there is nothing to cancel and no cancel button exists. Unlimited never expires; Starter lasts until a higher plan you buy replaces it. Professional renews yearly and can be cancelled from the Subscription page; it stays active until the end of the paid year, then does not renew.
Changed your mind before the paid year ends? "Keep Professional", on the Subscription page, starts a new year on the day the paid one ends, with no gap: Razorpay charges for it then, not straight away. Once a year has ended, "Go Professional" on the pricing page buys it again.